Despite the sluggishness of WiBro service which has attracted less than 1,000 subscribers so far, SK Telecom reluctantly expands the business under pressure from the government. The company established an exclusive team for WiBro to widen the service coverage and run a promotion campaign.
The new team under the marketing division will draw up the mid-long term WiBro business plan, find new business models and do the groundwork for WiBro marketing.
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TelecomView is tracking the market for technology and services that use broadband wireless in fixed and mobile applications. What is happening in the market? Which standards will succeed and why? How will WiMAX, WCDMA, LTE and CDMA compete with or complement each other? How will operators use the various broadband mobile wireless technologies to compete?
